What Is Competitive Socialising?

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The definition of competitive socialising is any game or competition that forms part of a wider social occasion. Pool, darts and snooker are some of the most enduring and popular competitive socialising activities in the UK hospitality market.

Competitive socialising is a popular way of providing fun to customers while boosting venue revenues. Competitive socialising has become even more popular due to tighter margins on food and drink purchases.

  

Why Is Competitive Socialising Important?

One pub closes every twelve hours in the UK, with businesses struggling under pressure from increasing rates, the highest beer taxes in Europe and rising food prices due to economic uncertainty. Competitive socialising provides a valuable alternative revenue stream for businesses, immune from many of their other cost pressures. Whether it’s pool tables or pinball, competitive socialising also attracts larger groups to premises and increases the amount of time they spend there. As such, competitive socialising is a brilliant way to increase your revenue and find new ways of interacting with potential customers. With a range of finance and profit share arrangements available, Home Leisure Direct can also help remove the financial obstacles for most business.

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When Did Competitive Socialising Start?

Competitive socialising has been a centrepiece of social rituals since ancient times. For example, knife throwing has become massively popular in the last five years but is largely unchanged from the ancient Nordic sport played by Vikings! Even pub games like darts have hundreds of years of history. King Henry VIII reportedly loved darts and was given a set by Anne Boleyn, while snooker was popular among 19th-century officers and gentlemen stationed in India. As such, competitive socialising has been a proven and valued part of life for hundreds of years.

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What Are the Most Popular Types of Competitive Socialising?

The most popular types of competitive socialising in the UK have traditionally been closely linked to pubs and include: Pub Quizzes, Snooker, Pool, and Darts. That said, people are finding new ways to disrupt the traditional competitive socialising market. By making social media-friendly venues with modern competitive socialising at their core, businesses such as Flight Club, Swingers, London Shuffle Club, and Whistlepunks create models that appeal to younger drinkers and make games and activities the core of a night out, rather than a sideshow.

Click here to find out more about the Key Players within the Competitive socialising sector.

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What is the Future of Competitive Socialising?

With more and more people conscious of their health, time, and money, going out for a boozy night in a club has drastically diminished. Gone is the time when a mere conversation is enough to stimulate our minds. We want memories, experiences, and something way out of the ordinary. That means vendors have to provide the entertainment and individuality that represent value for money to these consumers. It’s a challenge that a range of suppliers and manufacturers are ready to meet with passion, expertise, and imagination.

This is where the future of Competitive Socialising comes in, with leisure activities evolving in recent years from classic pub games to utilise modern technology and give punters maximum bang for their buck. Games can now be made accessible to people of different ages and abilities by tweaking them with technological advances. Ultimately, this makes venues more appealing to a wider demographic, but also the enhanced games will add a new dimension to customers’ experiences.

Take a look at the Key Products in the market set to make your venue something worth talking about.

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Competitive Socialising Event 2020

Home Leisure Direct held their very own market-leading event Competitive Socialising 2020, where our expert panel debated the exciting future of competitive socialising. As well as showcasing some of the most innovative products and games, Competitive Socialising 2020 was an exciting opportunity to learn more about the future of socialising.

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2021 Event

Sadly, we haven’t been able to run our 2021 Competitive Socialising event due to COVID restrictions, but will be back in 2022…

  

2022 Event 

Once again taking place in London, but in a larger venue due to the number of attendees we had in 2020. Planned originally for just 60 of the key industry decision-makers, it was so popular we took a larger venue to accommodate 200 attendees. In the end, we had 350 people visit and had to turn people away at the door who hadn’t signed up for tickets and just arrived on the day. 

It will be held in February/March 2022. If you’re interested in visiting or speaking please sign up to our newsletter below and we’ll keep you up to date with everything happening in the world of competitive socialising. If you’re interested in sponsoring then please contact Jade Craig, who is again managing the event for us, her email address is: jade@inntegra.co.uk

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