Bullseye at the Cazoo World Darts Championship 2023

Posted by HLD 03 JANUARY 2023

If you love darts, you'll love Bullseye.

You can't beat a bit of Bully, and while I'm sat on the edge of my seat watching the build-up for the World Darts Championship final I wish I was down Ally Pally to soak up the atmosphere and try my own hand at the new Bullseye Augmented Reality darts game. 


Bullseye License is Exclusive to Home Leisure Direct

The Commercial Bullseye Game has been released for the first time at the home of darts, Alexandra Palace, during 2022/2023 Cazoo World Darts Championship and has been a huge hit.

Chris Collins from Blue Peter went down to check it out and there is no doubt that the place was buzzing.  There is standout enthusiasm from the crowds to get a Bullseye AR Darts game down at their local pub or sports bar venue. Dart fanatics and Bullseye fans alike were having the time of their lives stepping up to the oche for a throw. If you love the game and want it in your own home then watch this space as a new mobile app will be launching later this month. Keep reading to find out more.

Punters took the chance to win stacks of prizes including a Bully 'Speedboat' and the exclusive Home Bullseye AR Game with a years subscription to the Bullseye app launching later this month.

Check out the video below from PDC:


 Super, Smashing, Great!

Here at Home Leisure Direct, we are so excited to see our dreams become a reality as we launch the new and exclusive Augmented Reality Darts game: Bullseye. 

With new tech, Bullseye has become an incredible interactive darts game using smartboard technology and a one-of-a-kind app to bring the iconic gameshow to your hands. Down in the main foyer at Alexandra Palace you'll find our Bullseye stand complete with the exclusive darts game for you to play, the opportunity to win insane prizes, and even the chance to meet Bully himself.

Take a look below to see how to play and how to win great prizes:


Play for Prizes, Play for Charity

Not only is this game serious fun, but it's helping a serious cause. Every donation to play Bullseye will go to Mind, a mental health charity, working tirelessly to help people suffering with their mental health and mental wellbeing.

Raising Money for Bristol Mind

With this charity being very close to our hearts, we set ourselves a staggering target to raise £10,000. And, with Bullseye alone at the Ally Pally this week, we have counted over £7,600 already! A huge thanks to everyone who has donated, it means so much to us and will make such a difference for Mind and the people it supports.

See what else we have going on to raise money for Mind to hit our £10,000 target.


Want to get your hands on your own Commercial Augmented Reality Darts?

Augmented Reality truly brings Bullseye to life in a way that's never been seen before.

Smarts Darts has been the hottest update to the bar and pub classic in years. Our Augmented Reality (AR) Darts system takes interactive darts to a whole other level with a creative range of gameplay that will blow the minds of clientele in commercial venues. 

Join Bully as he takes you step-by-step through your favourite Sunday night gameshow. Get stuck into true-to-life darts and trivia rounds. Immerse yourself with all the iconic catchphrases and theme tunes. Will you be a 'knower' or a 'thrower'?

Click here to find out more about our AR Darts setup and how to secure one for your venue.


COMING SOON... Play at Home Bullseye App

And for the players who can’t get enough Bully at their local venue, they’ll soon be able to play at home with Home Leisure Direct’s brand new Bullseye Mobile Game App. The Bullseye Game App will allow you to play the entire game show from the comfort of your own home with your family and friends. You don’t need a fancy projector set up, just a regular dartboard and the app, and you’re away!

Players can download the game and play through the whole game for free - twice! After that, the app will cost just £2.99 per month to play the game on a subscription basis.

For more information on the App: www.bullseyegame.co.uk  

Visit Our Showrooms

Augmented Reality Darts - On Display in Showroom

If you fancy checking out one of our fantastic interactive darts systems in the flesh, then pop into our showroom in Bristol.

We have both the Smarts and Augmented Reality Interactive Darts systems installed for you to try out.

For more details see our Showroom page. For directions see our How to Find Us page. We have plenty of fantastic games room products on display, to whet your appetite for future purchases.

It is worth noting that Augmented Reality Darts is currently only available for commercial premises.

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